By using stock photography for
advertisements, books and fliers, clients can save both time and money.
Most of the time using stock photography costs a lot less than hiring
a photographer to take photographs of the images you need. Stock photography
databases have such a wide variety of images it’s easy to find
the image you need. Using stock
images is quick and easy! Oftentimes if you purchase a license online,
you can download the image the same day.
Stock photography is subject to
rigorous editing procedures, so in most cases, images in stock libraries
are of better quality that those shot on assignment. In addition, if
you don’t have to manage a photo shoot, tight deadlines become
easier to manage. By looking at stock images, art directors can get
a better idea of what will work for their projects and won’t work.
Sometimes online stock photography sites will let you download a low
resolution image and test it with your layout. If it doesn't work, you
don't have to buy it. Therefore, you are saving even more money with
stock photography.
Assignment photography is created with a specific use in mind whereas
stock photography is created with a more generic approach. Assignment
photography can be frustrating because you need a specific image and
if you don’t get what you need, you have to re-shoot. Stock photography
appeals to many potential markets.
Stock photography can be used and reused multiple times. It has many
different applications in the commercial
design world, such as magazines, book publishing, business reports,
advertising, web
design, graphics design, television, film, interior design, CD-ROM
production, calendars, government agencies, niche publishers, and much
more.
